12. Eric Chaffin, Chaffin Luhana - How to Build a Memorable Law Firm Brand

Eric Chaffin is managing partner at Chaffin Luhana, a plaintiffs only law firm. Eric is a trial lawyer with over 25 years’ experience and he is trustee of the Chaffin Luhana Foundation, a not-for-profit established by him and his law partner, Roopal Luhana. Eric and his partner’s altruistic ambitions also extend to their practice where it is their goal to “do good by doing right. On today’s show, Eric tells us how and why he uses his charitable work to promote his own brand and those of local businesses, and he shares with us his high value activities that ensure his firm’s continual growth.