12. Erin England on Entrepreneurship, Motherhood, and the Diaper Concierge Revolution

In this insightful episode, we delve into the multifaceted journey of Erin England, a former Big Law finance attorney who took a leap of faith into the world of entrepreneurship. Erin candidly shares her career progression, from her small-town Texas roots and navigating the demanding world of corporate law to the pivotal moment that sparked the creation of her innovative company, Diaper Concierge. Listeners will hear about the intense pressure and often unsustainable lifestyle of Big Law, including the relentless billable hour expectations that ultimately led Erin to seek a different path. She recounts the unexpected layoff that became a catalyst for self-reflection and the realization that the traditional legal career wasn't fulfilling her. The conversation then shifts to the inspiring story behind Diaper Concierge, born from a relatable moment of parental frustration – the lack of readily available diapers in public spaces. Erin passionately describes her vision to install sleek, digital vending machines offering essential baby supplies in airports, stadiums, and other high-traffic venues. Erin doesn't shy away from the challenges of entrepreneurship, detailing the often humorous and frustrating experience of pitching her undeniably necessary service to skeptical executives, predominantly middle-aged men. She shares anecdotes about overcoming resistance and the surprising insights gained along the way, including the unexpected popularity of baby wipes in men's restrooms. Beyond the business venture, Erin reflects on the societal undervaluation of mothers and the systemic issues that contribute to the lack of basic amenities for parents on the go. She also touches upon her experiences as a woman in law and business, discussing the barriers women still face in reaching leadership positions and the importance of advocating for their needs. Finally, Erin shares her ambitious future plans for Diaper Concierge, aiming for national expansion and dreaming of partnerships with major entertainment and consumer goods companies. This episode offers a compelling blend of personal career evolution, entrepreneurial grit, and a passionate drive to solve a universal problem for parents everywhere.