12. Expand Into Mexico's Booming Natural Market With John Pagliaro, Mexican Healthy Prod Summit

12. If you're only thinking Canada for expansion, you may be missing one of the fastest-growing natural markets in the world. Mexico's natural category is growing 42–45% annually—and hungry for U.S. brands. In this episode, I sit down with John Pagliaro, founder of the Mexican Healthy Products Summit, to unpack the real opportunity in Mexico and broader Latin America. With a population of 125 million—over half under 25—Mexico represents a young, health-conscious market eager for organic, non-GMO, and functional packaged goods. We discuss how trade shows can open the right doors, why emerging markets require persistence and patience, and how partnering with trusted distributors simplifies regulatory hurdles. You'll learn the barriers to entry—labeling, certifications, supplements scrutiny—and why building authentic relationships is the key to long-term success. We also explore why Mexico is not just a country opportunity—but a gateway to Latin America. Explore additional episodes to deepen your retail and international growth strategy. Get instant access on the show webpage: RetailSolved.com/session12