12 - Fraud, regulation, customer expectations, Kevin McAdam on what it actually costs to scale embedded finance

In this episode, we’re joined by Kevin McAdam, CEO of Andaria, to talk through the realities of building and scaling in embedded finance.From Andaria’s evolution into a full embedded finance provider to the operational pressures of fraud, regulation and customer expectations, Kevin shares what it actually takes to build trust in today’s landscape.We get into why partnerships are becoming non-negotiable for growth, where regulation is helping (and where it’s not), and the leadership mindset needed to keep moving forward in a fast-changing industry.A practical conversation on how businesses evolve, collaborate, and stay relevant as the space continues to shift.