#12: How Data Works to Back Powerful Stories with Keith Quesenberry

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Freytag's Pyramid and three, five, and ten act story structures. Super Bowl ads; what makes them fly or flop? The research that proves that storytelling is a powerful business tool. Resources Keith's Book, Social Media Strategy: Marketing and Advertising in the Consumer Revolution Park's blog post, High Performance Storytelling Drives Audi Prom Spot Harvard Business Review, The Irresistible Power of Storytelling as a Strategic Business Tool www.postcontrolmarketing.com www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .