#12 How to choose your Customer Service channel mix

In this podcast I answer to a frequent question 'which customer service channel should I invest on?'Highlights of this episode below:00:05 Intro and welcome00:57 'Which customer service channels shall my brand choose?'01:47 Why active listing is the first step to take before any decision02:41 [Case study #1] How Hyatt hotels is piloting Facebook Messengers to deal with their customers03:35 Main pros of using FB Messenger as customer service channel04:23 [Case study #2] How Booking.com leverage customer (self) service05:59 Listen to my special tip for you...06:07 Outro / Thanks / Podcast subscriptions *** *** *** Read full article on LinkedIn –> http://bit.ly/1OSOgbv*** *** *** Subscribe here –>http://www.spreaker.com/show/social-antipasti-english_1*** *** ***