12. ​​How to Find Clients for Your Online Business (without ads!)

This week, we’re kicking off the first in a three-part series to help you make the transition from a startup business owner to soldout and scaling. We’re going to start things off with the basics: how do you find high-quality, paying customers – wherever you are in your business. We take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.In this episode, you'll hear… 03:16 - Why most business owners approach finding clients backwards09:59 - Where I went wrong in my first business19:33 - Finding a market for your ideal clients27:40 - How to differentiate your business36:57 - Leaning into your expert status40:36 - Creating content geared towards your ideal clientsRESOURCES: Get your ticket to From Startup to Soldout here: samvanderwielen.com/fsso-oytCheckout Sarah @ Former Lawyer: formerlawyer.comCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER