12. How To Make More Money By Being 'Unimportant' In Business

E12: In today’s episode, I make the counterintuitive case why being ‘unimportant’ as a small business is actually a good thing.Had I have known this advice earlier I would have grown my last business a lot more than I did.I would have targeted a totally different market right from the start, with a different offer and made a lot more money.Now I’m leveraging this knowledge going into the next small business - which I started this week by the way and talked about in this episode.Topics discussed:• The top qualities to pursue for your business' target market• The 2 paths to SMB unimportance and why you should consider them• Why you should aim to be as financially insignificant to your customer as possible• What I learnt about nailing an ideal customer profile building a content agency for top 1% content creatorsThis episode covers the most unexpected, yet surprisingly effective business advice you’re likely to hear this week...Become unimportant to your customers. Enjoy!Follow along on my SMB journey:Twitter @JakeMRichards.Sign up to the Salary to CEO Newsletter to catch exclusive behind the scenes content, small business tips and reminders when each episode releases:https://salarytoceo.beehiiv.com/subscribe