12: How to Run Facebook Ads and What a Social Media Strategist Can Do For Your Business with Sharon Cassidy

Welcome to episode 12  of The Lindsey Holder Podcast! Joining us is: Sharon Cassidy, a social media strategist who helps entrepreneurs and businesses make more sales naturally by the power of social media.  Sharon is known for her "4 X 4" process, a four-pillar combination that builds strong connections and relationships that will have customers support and buy from you. She is a master at Facebook advertising, social media, and consulting.  It is time to get your business in tip-top social media shape and form a strategy for your business to get results.   Show Highlights: Find out: What is a social media strategist and what do they do? What is the difference between a social media manager and social media strategist? What is an example of a social media strategy? How would that play out? How much does a business need to invest in ads monthly realistically? How long until you see results? What are PIXELS and why do you need them? What social platforms should you use to help your clients with? What makes an ideal client for a social media strategist?  What is a 4 x 4 strategy approach? If a small business owner cannot afford a social media strategist, what are some concrete steps they can take themselves to start seeing results?    Links:   For all things Social Media strategy, follow Sharon along on her social channels at: Instagram: https://www.instagram.com/sharonlcassidy/ Website:  https://sharonlcassidy.com/ Facebook: https://www.facebook.com/SharonLCassidy4X4/ Twitter:  https://twitter.com/onlinesuccess8 LinkedIn: https://www.linkedin.com/in/sharonlcassidy/