12 - Is Your Jewelry Brand a Copycat or an Original?

If you've been feeling a sense of deja vu lately, you're not the only one. More luxury brands are taking fewer creative risks with their logos, websites, and Instagram feeds. In fact, according to a recent article in Bloomberg, "Many purveyors of upscale goods are choosing a similar feel." That might work for brands that are basically household names, but what should an up-and-coming fine jewelry brand do? Listen to our episode for insights.  Check out the accompanying blog post here: https://joyjoya.com/2019/01/07/is-your-jewelry-brand-a-copycat-or-an-original/