#12 LVMH AI Award Winner: Building Luxury's AI-Powered Hyper-Personalization at Scale | Michel Tjoeng episode artwork

EPISODE · Apr 1, 2024 · 31 MIN

#12 LVMH AI Award Winner: Building Luxury's AI-Powered Hyper-Personalization at Scale | Michel Tjoeng

from Beyond Luxury · host Carlota Rodben

Dive into the future of luxury branding with Michel Tjoeng, Co-Founder of ChatLabs and winner of the LVMH 2023 AI Prize. Michel is a trailblazer in digital marketing and AI technology. His journey from the early days of e-commerce to leading innovative projects at De Beers sets the stage for his groundbreaking work at ChatLabs. Discover how ChatLabs is transforming the digital customer experience by leveraging AI to offer unparalleled personalization, mirroring the bespoke service of high-end retail in the online world.Key Highlights: Michel Tjoeng's evolution from e-commerce to leading ChatLabs, focusing on AI-driven personalization in luxury branding. ChatLabs' innovative approach to mimicking high-end retail experiences online, enhancing customer satisfaction through personalized interactions. The strategic use of AI and unstructured data analysis at ChatLabs to refine and personalize the digital customer journey. Insights into the future of consumer data usage, emphasizing the shift towards context and preferences over traditional identifiers, amidst privacy concerns. ChatLabs' achievement of winning the LVMH 2023 AI Award, marking a significant milestone in the intersection of luxury branding and AI technology.

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#12 LVMH AI Award Winner: Building Luxury's AI-Powered Hyper-Personalization at Scale | Michel Tjoeng

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