12. Navigating Japanese Business Culture with Wakako Yamaguchi

In this episode, Steve is joined by colleague Wakako Yamaguchi, Account Manager at Business Link Japan. Over her career, Wakako has helped shape the Japan market entry strategy and business development for many international companies, particularly in the tech sector. As a native Japanese speaker with many years of experience introducing brands to the Japanese market, Wakako gave us her take on how to go about doing business in Japan.