#12: OfficePLUS, die Kundenkarte von Office World

What this episode covers

In dieser Episode des Loyalty Talk ist Ute Pichorner zu Gast. Ute ist Leiterin Marketing bei der iba / Office World (OWIBA AG) und damit unter anderem verantwortlich für die OfficePLUS Kundenkarte. Im Loyalty Talk erklärt Ute, was OfficePLUS den Kunden für Vorteile bietet, welche Ziele dahinter stehen und welchen Nutzen die OWIBA AG aus dem Bonusprogramm zieht. Zudem sprechen wir über Erfolgsfaktoren, Fehler und Trends im Loyalty-Marketing. Weiterführende Links: Office World: www.officeworld.ch OfficePLUS Kundenkarte: www.officeworld.ch/kundenkarte Ute Pichorner auf LinkedIn: www.linkedin.com/in/ute-pichorner Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 32 minutes long.

When was this Loyalty Talk episode published?

This episode was published on March 7, 2021.

What is this episode about?

In dieser Episode des Loyalty Talk ist Ute Pichorner zu Gast. Ute ist Leiterin Marketing bei der iba / Office World (OWIBA AG) und damit unter anderem verantwortlich für die OfficePLUS Kundenkarte. Im Loyalty Talk erklärt Ute, was OfficePLUS den...

Can I download this Loyalty Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.