#12: Paige McPheely and Crystal Esquivel from Base - A Software Built by and for EAs

What do you get when you mix a co-founder of a remote Executive Assistant agency with a long-time, rockstar EA? A new startup company building software specifically for EAs.In today's episode, I chat with two amazing women running an exciting new startup building an amazing software for assistants.I'm joined by Base CEO and CoFounder, Paige McPheely, as well as Chief of Staff, Crystal Esquivel. Base’s platform and community are modernizing how assistants work, because empowered, leader assistants create more leverage for themselves and executives alike.Paige and Crystal share a bit about their new tool for assistants, why they decided to start it, and what makes someone a leader.We talk about running a business, interviewing assistants, whether or not tools like Slack are helping or hurting productivity, and more!I really enjoyed this episode and I know you will too!Show notes at leaderassistant.com/12Subscribe at podcast.leaderassistant.comJoin the community at slack.leaderassistant.com or facebook.leaderassistant.com--It’s the last day of the offsite and it was exactly what the team needed. The CEO pulls you aside to say, “Thank you. This was next level.”Your secret? You used Offsite. They handled the venues, negotiations, and logistics – so you could focus on shaping the experience.Sound too good to be true? It’s actually within reach. (And it can even save you money.)See how at leaderassistant.com/offsite. --The Assistant Habits Weekly Planner is designed to help you lead well through consistent action. It bridges the gap between daily calendar chaos and strategic executive partnership. Learn more -> assistanthabits.com --Are you ready to level up? Enroll in The Leader Assistant Academy at leaderassistant.com/academy to embrace the Leader Assistant frameworks used by thousands of assistants.More from The Leader Assistant...Free Community -> leaderassistant.com/communityBook, Audiobook, and Workbook -> leaderassistantbook.comAssistant Habits App and Weekly Planner -> assistanthabits.comEvents -> leaderassistantlive.comThe Leader Assistant Academy -> leaderassistantbook.com/academy Premium Membership -> leaderassistant.com/membership