#12: Q&A: Passive income, getting customers, and naming your business

In this episoside, I'm answering listener questions: Jeffrey asks- What different ways are there to reach a million people and generate passive income, and how would you go about it? I am not exceptionally educated in nutrition or fitness. I am certified as a personal trainer. I am not sure if acquiring a more thorough education is a must in order to make this work. Claudia asks- What are some of your best strategies to get customers? And do you have a specific marketing strategy--like posting to social media X amount of times a day, amount of times you market your products, do you market in-person as much as online? Sorry, that's more than 1 question! It's been a slow start to sell my online programs as well as get a larger client base. Thanks! Sherry asks- I am wondering about the pros and cons of using your own name or creating a business name. I have a couple different websites that have their own names - one is entertainment that I do with my husband and the other is health related. I also do freelance copywriting, content, social media, and marketing consulting - I currently do that under my own name and I'm going back and forth on creating a business name for it.