EPISODE · Oct 20, 2025 · 46 MIN
12 👟 始祖鸟翻车&耐克逆袭，你买的运动装备是什么“身份卡”？
from 吴林外传 W&L Podcast
🎧 运动品牌圈最近真是戏多！始祖鸟和蔡国强在高原搞了场烟花秀，结果被全网吐槽"环保人设崩塌"，直接上演大型翻车现场，最近连中国区总经理都火速离职了！而另一边，耐克却悄悄上演逆袭剧本——全球业绩止跌回升，跑鞋卖爆20%，果然姜还是老的辣。想知道始祖鸟的故事内幕？户外品牌为啥在中国成了"身份象征"？这些瓜在原版播客里聊得超透！主播们还挖出了超多行业内幕，保准让你听完恍然大悟：原来我们买装备都是在买身份标签啊！快去各大平台搜《吴林外传》，解锁完整精彩内容～💡时间轴02:08 始祖鸟营销翻车事件始末02:45 翻车的底层逻辑04:23 最初始祖鸟是如何成功的11:56 为什么始祖鸟在国内的定位如此不一样？31:25 NIKE的王者归来37:44 盘点运动品牌的线框在小宇宙查看该单集文稿
Embed this episode
Ready to play
12 👟 始祖鸟翻车&耐克逆袭，你买的运动装备是什么“身份卡”？
0:00
46:24
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of 吴林外传 W&L Podcast?
This episode is 46 minutes long.
When was this 吴林外传 W&L Podcast episode published?
This episode was published on October 20, 2025.
Can I download this 吴林外传 W&L Podcast episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!