12. Stop Playing It Safe: Own Your Story and Build Your Brand with Jamie Ratermann

In this episode of Unfiltered Leadership, Lindsay is joined by brand and business coach Jamie Ratermann for a powerful conversation about personal branding, authenticity, leadership, and redefining what “professional” really means today.Jamie shares why the old model of professionalism no longer works, how to become memorable in any room, and how to take ownership of your personal brand by starting with introspection, identity, and values. Together, they explore how vulnerability builds connection, why leaders need to get off the pedestal, and how to stop letting others define who you are.If you have ever felt lost, overlooked, or unsure of how to “show up” in your career or business, this episode will help you reclaim your voice, your story, and your power.Episode Highlights:Why the old definition of “professional” is outdatedHow to become memorable at work and in your industryThe difference between being perceived vs defining your own identityWhy your personal brand starts with your values, not your job titleHow vulnerability builds trust and connectionWhy being “adaptive” can backfire if it becomes your whole identityHow to gather data and understand how people actually perceive youThe risk of letting others define your strengths and roleWhy your brand must evolve with youThe first steps to taking control of your personal brandHow leaders can use authenticity to inspire and motivateCreating your life instead of reacting to other people’s expectationsAbout your host: Lindsay YellinLindsay Yellin is an executive leadership coach, dynamic speaker, and certified ACC and CPCC who helps high-achieving creative leaders trade fear for possibility and self-doubt for self-trust. A former advertising executive, she has led in high-pressure, high-visibility environments and knows the challenge of staying connected to oneself while leading others.✨ Book a Coaching Chemistry Call with Lindsay: ⁠https://calendly.com/yellin-coaching/chemistry-call?month=2025-11⁠✨ Get your espresso shot of leadership insight, join the Grounds for Growth newsletter: ⁠https://yellingroundsforgrowth.myflodesk.com/groundsforgrowth⁠About Jamie RatermannJamie Ratermann is a brand and business coach based in NYC who helps entrepreneurs create unforgettable brands that naturally attract and unlock the flow of sales. She blends marketing psychology, identity work, and brand strategy to help founders show up as their most genuine selves and attract their best-fit clients in the process. Through her programs and podcast, she inspires creative leaders to release limiting beliefs, step fully into visibility, and build businesses rooted in both impact and joy.Listeners can explore her Money Mastery Academy (https://www.jamieratermann.com/money-mastery-academy) , a six-month blueprint for standing out, attracting sales, and building a six-figure business by intention. They can also join Rising Influence (https://www.jamieratermann.com/drop-in-content-planning-sprints), her creative community for visibility and content growth, with 50% off their first content sprint using code UNFILTERED.You can learn more about Jamie and get in touch with her at:www.jamieratermann.comInstagram: @jamieratermannhttps://www.linkedin.com/in/jamieratermann/Check out her free resource: Personal Brand Builderhttps://jrcc.kit.com/a5977cb160