12. The Curse of Knowledge

Send us Fan MailHave you ever looked at your website or social posts and thought, “This makes total sense”… but no one’s buying? It might not be your offer. It might not be your pricing. It might be how you’re explaining what you do. In this episode, Claire talks about the curse of knowledge. That point where you’ve been doing something for so long that you forget what it felt like to be new to it. You know your stuff. You’re good at what you do. But your marketing has slowly started sounding like you, not your customer. And that’s where things start to fall flat. Claire shares simple, real-life examples from everyday businesses like soap makers, photographers and therapists, and shows how using industry language can confuse the very people you’re trying to help. Inside this episode, you’ll see how to:  Spot where jargon is creeping into your marketing  Understand why people aren’t engaging, even when your work is brilliant  Explain what you do in a way that actually makes people care  Make small changes that lead to more “yes, that’s exactly what I need” moments If your marketing isn’t converting the way it should, this is well worth a listen.