#12: The guide to subscription management and growth for mobile apps with Michael (CEO @ Qonversion IO)

I interview Micahel - Co-founder & CEO of Qonversion IO in this episode. We discuss the pain points of managing subscriptions for mobile apps at various growth stages. We briefly also discuss Michael's journey from a Physics background to building a company to help app developers with their subscriptions. I found Michael's journey fascinating as he drops a lot of insights into how the industry & space has evolved over the last 4-6 years. Finally, team structure & organisation roles are still unclear for a lot of apps & Michael talks about what is the secret sauce based on his conversations with hundreds of app developers.  Some highlight topics from the episode: The rise of the subscription economy & the need for third-party solutions Challenges & pitfalls of A/B testing Lack of communication b/w product, engineering & marketing teams for subscription monetisation Future of gaming apps, as they start trying subscription models. Paywall strategies for mobile app developers If you enjoy listening to the episode - consider sharing it with your fellow professionals or leaving a word to me on my Linkedin. Tags: Subscription apps, Monetisation, Subscription Optimization, App Engagement.   You can check out Qonversion.io & some of their brilliant case studies on their website here. You can also reach out to Michael on his LinkedIn profile here. Don't forget to tune into Michael's podcast on App revenue Growth here. He has interviewed experts from Bumble, Klarna, App Radar, Google, & more on a lot of relevant topics.