12. Trend Watching: The Independent Hotel Perspective with Lauren Alba

The independent and boutique hotel segment have been trailblazers in the hospitality space for the last fifteen years. The question is, what can other segments of the hospitality space learn from them? What competitive edge do these smaller, more agile properties have over the larger more established brands? And what are they doing so differently that is attracting today’s wellbeing-conscious and discerning traveller?  In today’s episode, I’d like to share the interview I had with Lauren Alba, Vice President of Global Marketing and Communication for The Leading Hotels of the World, where she sheds light on the significance of independent hotels in the luxury hospitality industry, the growing importance of wellness and community for today’s traveller, and how the independent hotels are adapting to the changing landscape of hospitality.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide