12: Unleashing the Power of Neighborhood Marketing: A Roofer's Guide to Sustainable Growth with Brad Akers

In this podcast episode, Scott and Johna welcome Brad Akers to the show. Brad brings his expertise to the table, delving into effective marketing strategies tailored for roofing contractors. He highlights the critical nature of fully comprehending the expenses involved in customer acquisition, which encompasses not only the direct costs but also management fees. Brad stresses the importance of monitoring a range of metrics that extend past the simple cost per lead. He provides recommendations on setting a marketing budget that is conducive to business expansion, underlining the necessity of expanding advertising efforts beyond the usual suspects of Google and Facebook. Brad champions the use of neighborhood marketing, the power of referrals, and active participation on social media platforms as methods to reduce acquisition costs. He encourages listeners to view customer acquisition through the lens of real estate investment. Brad's insights are invaluable for contractors who are focused on refining their marketing strategies to foster sustainable business growth.Show Highlights:Brad Akers' expertise in the roofing and contracting businessBrad's background in the construction industry and roofing distributionStarting and selling a successful marketing agency for roofing contractorsChallenges of business growth, seeking advice, and making strategic decisionsTailoring advice to fit one's own business modelImportance of neighborhood marketing and referrals for quality leadsOrganizing a process for neighborhood marketing and the concept of the four growth enginesEffectiveness of boosting Facebook posts for neighborhood marketingCustomer acquisition cost (CAC) and tracking metrics beyond cost per leadManaging costs and maximizing returns in marketing for roofing contractorsLinks and Resources:Brad’s WebsiteBrad’s LinkedinBGB Enterprises