#12 // Verity Tuck // Flowers, Exits and AI: From Scaling LVLY to Building Another Bold Brand in Goldee

In this episode of Bold Ideas, we sit down with Verity Tuck, founder and entrepreneur behind one of Australia’s most loved gifting brand. Verity is best known as the co-founder of LVLY, the cheeky same-day flower and gifting business that started in a Melbourne co-working space and scaled into a nationally recognised brand before a successful exit following the pandemic. Now, she’s back with a new bold idea, Goldee, an AI-powered personal assistant designed to ease the mental load for busy families. In a candid and inspiring conversation, Verity shares the realities of building and scaling a business from scratch, navigating near-failure moments, leading through crisis, and balancing ambition with motherhood. Plus, listen to the end for a short season wrap from Marianne and a special Christmas announcement! 00:00 – Introduction: Verity Tuck’s journey from co-founding LVLY to launching Goldee 02:18 – The idea for LVLY is born: How frustration with unused ideas at an agency led to redefining modern gifting and same-day delivery. 05:25 – Quitting jobs and starting from the back of the house: The financial and emotional leap of going all in on LVLY. 08:00 – Hard conversations between co-founders: Navigating equity and fairness before it derailed the business 13:15 – COVID hits and everything changes: From near collapse to explosive growth. 14:50 – Scaling from 8 to 450 staff: How LVLY adapted operations, logistics, and leadership during lockdowns 18:00 – Leadership, burnout, and motherhood: Balancing a fast-growing business with raising young children and navigating mum guilt. 22:55 – The decision to exit LVLY: How growth, timing, and an unexpected introduction led to a successful acquisition. 25:45 – Introducing Goldee: Why Verity built an AI-powered assistant to help families manage the mental load of parenting. 28:15 – Building a tech business for the first time: Lessons from moving from physical products to AI and behaviour change. 33:40 – Advice for anyone with a bold idea: Why an honest advisory network matters more than cheerleaders. 36:20 – Season wrap and Bold Ideas: Journal announcement: Reflecting on season one and what’s coming next. Find Goldee on Instagram at @goldee.ai To get in touch, DM us via Instagram: https://www.instagram.com/boldideas_au/