#12 為什麼全聯、加油站或高鐵會員，都在大玩集點，中小型店家也要跟著玩嗎？一樣是回饋消費者，為什麼現場給折扣比起玩集點，並不是更好的做法？本集將探討各種集點活動背後的消費心理學。

from 大店長晨會 · host 尤子彥

「觀念對了，店就賺了！」我是大店長讀書會創辦人尤子彥，每週在大店長晨會為各位帶來，如何開店不踩雷的服務業經營觀念。 ┈┈┈┈┈ 歡迎加入大店長之友Line@官方帳號，掌握大店長課程、見學團最新資訊，有任何開店問題也歡迎來訊討論 ➟https://lin.ee/wEbPNFP ┈┈┈┈┈ ◆大店長會客室FB粉絲專頁 https://reurl.cc/LdyxLK ◆大店長晨會FB公開社團 https://reurl.cc/5qjLQn ◆大店長讀書會FB店家社團 https://reurl.cc/x0oR34 ※本集內容由iCHEF獨家贊助※ -- Hosting provided by SoundOn Powered by Firstory Hosting

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#12 為什麼全聯、加油站或高鐵會員，都在大玩集點，中小型店家也要跟著玩嗎？一樣是回饋消費者，為什麼現場給折扣比起玩集點，並不是更好的做法？本集將探討各種集點活動背後的消費心理學。

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