#12 Welcome Professional Drivers by Rolling Out the Red Carpet

Do you ever wonder why your travel center's retail/food conversion rates from the diesel fueling lanes are so low, even though a very large percentage of professional divers come into your store to either get a receipt or to use the restrooms? According to host Darren Schulte, vice president, membership at NATSO, it is because there is nothing welcoming on the back of your building. In this episode of The Truck Stops Here, he shares ideas to make sure you make the professional driver as welcomed to enter the building and spend money as you do the automobile customer. Listen and gather his ideas to help you gain additional sales by communicating to this very important customer. Hosted by: Amy Toner, Vice President, Publishing and Digital Content, NATSO and Darren Schulte, Vice President, Membership, NATSO