#12: "We're Trying To Shift The Industry" | Azadeh Attar (Pinterest)

📌 We had an absolute blast chatting with Azadeh Attar who is the Director of CPG Partnerships at Pinterest.Pinterest has cemented itself as one of the go-to platforms to turn inspiration into action. Whether it’s searching for travel ideas, planning out a home reno, discovering a new recipe, shopping for a new outfit for anything in between. They’ve recently reached over half a billion monthly active users & continue to cultivate a positive space for users/brands. There, Azadeh actually joined as one of their first employees in Canada and since then, she has helped to dramatically scale their advertising presence in this market. Prior to Pinterest -  she spent 8 years at Google Canada & began her career in CPG at General Mills. In this episode - we chatted with her about her love for building from the ground floor, how she’s managed major career jumps, the biggest myths about marketing/sales, what is fueling Pinterest’s massive momentum, head-scratching “Gen Z” trends  & what’s on her vision board. 🔮More specifically, Azadeh shared her thoughts on the following questions: How would you describe what you do to a stranger? (8:27)What was your “marketing moment”? (11:12)How did you cultivate your passion for marketing at an early age? (13:55)Can you walk us through your career journey? (15:47)How have you managed major career jumps? (21:00)Why are you so passionate about Pinterest’s mission/ethos? (33:21) Do you have some recent examples of how brands have activated on the platform? (35:57)How has your team managed through a time of rapid acceleration in terms of the number of ad products you’re launching? (37:48)What are the types of opportunities available at Pinterest Canada? (45:24)We put her in the hot seat! (51:38) 🔥