#12 - What To Do If Revenue is Down

Save $500 off the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment Welcome back to the Millions Were Made podcast! In this episode, Jessica Marx sits down with her Chief Integration Strategist, Brooke Dumas, to tackle some of the most pressing questions from listeners. They discuss the challenges many entrepreneurs are facing with their offer suites and marketing strategies, especially in a changing economic landscape. Jessica and Brooke share insightful strategies and real-life examples to help you navigate these turbulent times and position your business for success in 2024 and beyond. Tune in now! Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment Highlights (01:20) Brooke asks about the current market fears and why some offers aren't selling. (02:53) Jessica explains the shift in the online entrepreneurial space post-COVID. (06:30) Jessica provides a real-life example of adapting offers in the health and wellness space. (09:29) Discussion on why courses and digital offers might be losing their effectiveness. (12:26) Importance of updating marketing strategies to align with current buyer psychology. (17:28) First step for businesses needing to change: research and development. (20:40) The impact of surrounding yourself with positive, forward-thinking entrepreneurs. Connect with Jessica: Instagram: @millionsweremade and @thejessicamarx Website: Million Were Made Work with Jessica: Tailored Premier