#12 - Why you don't need a lot of followers to grow a personal brand online

If I had a euro for every time someone told me: “I need a lot of followers to start a personal brand on social media” I’d probably be a millionaire by this point. See, a lot of struggling entrepreneurs think that having a lot of followers means making more sales. But, how many times have you seen people with more than 10K followers but are NOT getting any engagement, let alone making any sales? How many times have you seen people BUYING followers because they think that having more followers means making more sales? Let me ask you something: Do you buy from someone that has a lot of followers? Or, let me rephrase that: Do you buy from someone BECAUSE they have a lot of followers? Probably not, right?  So, if we know that followers are NOT the main reason people are buying. Then the proof is there. You don’t need a lot of followers to grow a successful business online.  “Okay, Steven, so what do we need?”  (👈...that’s you!). Well, friend, I’m glad you asked.  At the end of this episode, you will leave knowing exactly what to do on social media so that you can actually attract your ideal customers and convert them into paying clients. Are you ready? Shownotes: stevendecuba.com/episode12