120 - Building a brand with a message with Jason Lucero of Uphill Battle

Jason Lucero of Uphill Battle teaches us how he built a brand with a message. In This Episode: 02:30 - Mistakes of a content creator 04:30 - Growing up in a broken home 09:30 - Having difficult conversations 13:30 - Perspective 16:30 - Not being able to walk 19:30 - The 1% 21:30 - Growing up in El Paso 23:30 - The birth of Uphill Battle 27:30 - Grit 30:00 - Marketing 32:00 - Start with the message 35:30 - Dealing with overwhelm 38:30 - Supporting yourself 44:00 - Consistency 47:00 - Rapid fire questions 54:30 - You'll always care the most 3-Tip Tuesday's - Marketing Tips to Attract More Leads!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/120