120 - Content Sells Lessons We Used To Sell Our High End Retreat

That's a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we'd pull the curtain back on the marketing we used to fill this high end retreat (you'll notice many of the strategies we've already shared on this podcast were key to our success).  Listen to this episode to hear more about: Why you need to focus on the pleasure and pain of your offer WAY more than the features of your offer. The copy approach we used to get our ideal clients applying How we used Facebook LIVES to tell our customer stories The branding secrets we used to create a recogniseable look and feel for the campaig And much more. Also mentioned in this episode: HerBusiness REACH Retreat in Hawaii HerBusiness Success Mastermind Episode 54 - Pleasure and Pain - Is there enough of it in your content? Episode 73 - How We Got Started With Facebook LIVE Episode 20 Get Awesome Client Stories and Testimonials Episode 53 - 5 Ideas for adding compelling social proof to your Content Episode 57 - How To Use Seeding To Move People Forward With Your Content  Episode 23 - How To Craft An Offer That Sells Episode 81 - Call to Action with Joanna Wiebe