120. Democratizing a Transformational Technology

How can advanced medical technologies - once reserved for elite hospitals - now be made accessible to everyday communities? Our speaker will introduce a procedure called endoscopic ultrasound, or EUS, which allows doctors to see deep inside the body to diagnose conditions like pancreatic cancer and liver disease. Traditionally, this equipment is too expensive for most hospitals and outpatient centers, even in the United States. Here, we'll learn about a breakthrough that dramatically lowers the cost, without sacrificing quality. This innovation is helping to level the playing field in healthcare - making life-saving diagnostics available in rural hospitals, ambulatory surgery centers, and even in developing countries. Our speaker, Dr Stephen Steinberg, is a physician-inventor working to close the gap in access to advanced medical care, both in the U.S. and around the world. A graduate of Cornell and Johns Hopkins, Dr. Steinberg has spent over 40 years advancing the field of gastrointestinal endoscopy. Dr Stephen Steinberg's work centers on endoscopic ultrasound (EUS) - a powerful but traditionally expensive imaging technology. As co-inventor of a breakthrough device that dramatically reduces the cost of EUS, he is helping bring this life-saving procedure to hospitals, outpatient centers, and underserved regions that have long gone without.Dr Steinberg will also share stories from the frontlines of medicine, his journey as a physician-inventor, and why he believes technology must serve people - not the other way around. This talk is designed to inform, inspire, and highlight how local communities can benefit from global innovation.Now based in South Florida as Director the Center for Advanced Therapeutic Endoscopy, Dr Steinberg continues to blend hands-on patient care with innovation and mentorship. His goal is simple and urgent: to ensure that cutting-edge tools are not limited by geography or income, but made available to every community that needs them.To learn more, go to:Endoscopic Ultrasound: Benefits & What to Expect (patient oriented) Johns Hopkins: https://www.hopkinsmedicine.org/health/treatment-tests-and-therapies/endoscopic-ultrasound EndoSound's website, describing our efforts: https://www.endosound.com/