#120 - From Retail to Wholesale to Brand – Jan Bredack, Veganz

Our guest today turned his Veganuary into a thriving business with a purpose. For Jan Bredack, Founder and CEO of Veganz - the brand leader for plant-based food - eating vegan is more than a nutritional choice. It is a path to better health, animal welfare and climate protection. When Jan swapped his career at a luxury car maker for the chopping waters of building a vegan company from scratch, the Vegan food choice was still in a niche. Getting investors, supermarkets and the consumers on board was not an easy communication task. Tune in and find out all about 🤸🏽‍ The company’s pivots from retail to wholesale to brand 📈 How “fans” accelerated the development of Veganz and put the company on the path to an IPO 🕵 Jan’s passion for and secret to great leadership If you liked the episode, feel free to share it with your colleagues and friends to listen and learn more about Jan and Veganz! We would be delighted, if give us a written review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!