120. How to use data to deliver customer experiences that convert with Jess Cervellon

Customer experience is an integral part of ensuring that the people you serve feel like they belong with you. But knowing what actually creates a better customer experience can often feel like a guessing game. That's why using data as a marker to help you identify what works and what doesn't is a smart approach. In this episode, I sat down with Jess Cervellon, founder of Open Late Collective, a consultancy focused on brand strategy, retention and lifecycle marketing, and customer experience. Get the Inclusion & Marketing Newsletter 👇🏾 Work With Me Inclusive Marketing Assessments: https://inclusionandmarketing.com/assessments/ Consulting & Custom Training: https://inclusionandmarketing.com/consulting/ Open Late Collective Jess on LinkedIn