#120 Human Side of Selling with Laird McLean, Proteus Partner & Transformation Practice Director

from The Proteus Leader Show · host The Proteus Leader Show

The Human Side of Selling. Erika Andersen talks with Laird McLean, Proteus Partner, Head of Organizational Transformation and Sales Leader, about the human side of selling - what it means and why it's important, especially in today's increasingly complex and technologically sophisticated business environment.Timestamps:(00:00) Podcast episode introduction(01:00) Importance of focusing on the human side of selling(03:25) Looking at businesses in a three dimension way(04:26) What happens when you don't focus on the human side of selling?(07:31) How can salespeople be more human centric?(10:51) Podcast episode wrap-upFor more Proteus, subscribe to our newsletter.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on YouTube.

Episode metadata supplied by the publisher feed · Published Feb 23, 2026

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#120 Human Side of Selling with Laird McLean, Proteus Partner & Transformation Practice Director

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