120. Idea - The Wood Industry Meets Digital Marketing

What if you could take the coolest part of an industry and make it come to life for others?  This is exactly what Ray Tharpe and Vadim Kovalev have accomplished to showcase the amazing technology and opportunities that exist in the wood industry.  Ray is president at RTM Industrial Maintenance and is a leader in supporting the lumber industry with the most complex modernization projects.  Vadim is a digital marketer that has a passion for the wood industry and set out on a mission to evangelize to show others the excitement that exists.  They connected through a video where Vadim strapped cameras to a log and sent it through a saw at a mill.  Talk about an attention getter!  It was from this video that an amazing partnership formed and they have jointly created content that showcases how RTM supports the industry and also highlights the cool factor for those that may be new to a saw mill.   They speak to what has changed to the average mill recently and discuss how technology is making such an impact on the how they operate.  Their approach of highlighting the intricacies of the mills themselves is what sets them apart.  Conversation and awareness are occurring because of their efforts and the next generation of mill owners and operators are out there ready to be introduced to this wonderful field.   This was an exciting inside look at the wood industry and how embracing ideas such as digital marketing can take any industry to the next level with the right focus.Ray Tharpe - Owner/President at RTM Industrial Maintenance Inc.Vadim Kovalev - CEO & Founder at Koval DigitalHost: Chris GraingerExecutive Producer: Adam SheetsAudio/Video Editing: Andi Thrower