120. Joe Fried - Channeling a Jury's Emotions

On this week’s episode, Maria talks with attorney Joe Fried. They discuss decision making, using vulnerability as a shield, creating binary choices for the jury, building cases around a shared feeling, how to shift the focus of a case late in the game, and mentorship in the workplace.Get in touch with Joe at https://www.friedgoldberg.comGuest Joe Fried (@friedgoldberg on Instagram) is one of the original truck accident lawyers in the country and is widely recognized as a top attorney in the field. He has litigated cases in more than 43 states, which gives him an unmatched perspective, and his leadership in the field of truck accident law and trucking safety is second to none.Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you._____LawRank grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.Subscribe to us on your favorite podcast appRate us 5 stars on iTunes and SpotifyWatch us on YouTubeFollow us on Instagram and TikTok