120. Listen to This If… You Need a Killer Headline

Struggling to grab your audience’s attention? In this week’s episode, Jen and Michael break down exactly what makes a killer headline - one that cuts through the noise, hooks your reader instantly, and sets up your story for impact.In just five minutes, you’ll learn:Why your headline matters more than you thinkThe science of what makes people stop scrollingSimple, repeatable headline formulas you can use todayHow to avoid the common traps that make headlines fall flatWays to tailor your headline to different audiences without losing clarityWhether you’re writing a journal article title, a grant application, or a social media post, these tips will help you craft headlines that are bold, clear, and irresistible.You can find more great advice here:https://www.niemanlab.org/2024/08/readers-prefer-to-click-on-a-clear-simple-headline-like-this-one/https://www.nature.com/articles/d41586-025-00771-3https://msutoday.msu.edu/news/2024/06/msu-research-what-makes-a-good-headlinehttps://www.science.org/doi/10.1126/sciadv.adn2555Transcript: https://go.unimelb.edu.au/vb62