120. Marketing Your Jewellery Business for Success with Designer Maker Elin Horgan

If you want your jewellery business to grow, you need to commit to marketing it as consistently as you can. In this episode, jeweller Elin Horgan shares the strategies and routines that have helped her successfully market her business, without taking too much time away from the actual process of making. Elin is one of the featured case studies in Jessica's book, "Start and Grow a Profitable Jewellery Business," and she has so much valuable insight to offer!    Episode Description: Today we're talking with jeweller and teacher Elin Horgan (0:50) How did you develop your marketing skills when building your business? (2:10) What does your marketing calendar include, and how often do you work on it? (6:17) Do you set marketing goals for yourself? (10:58) How do you deal with failure or low engagement? (14:09) Can you tell us about your content creation process? (17:23) How do you approach email marketing? (23:19) What is your number one marketing tip for other jewellers? (28:11) How to connect with Elin (30:01)   Resources Learn more about Jewellers Academy Watch this episode on YouTube Join the book club Facebook group  Sign up for the "Start and Grow a Profitable Jewellery Business" mailing list  Follow Elin on Instagram Elin Horgan's website   Find Jewellers Academy on Instagram and Facebook