120 Park Howell: Why AI Makes Storytelling a Bigger Moat

Hey everyone, today I'm joined by Park Howell.Park is a storytelling coach and consultant who helps brands turn their story into a measurable growth engine, using frameworks like And-But-Therefore to make an often-dismissed "soft skill" produce hard, provable ROI.I wanted him on the show because agencies are about to get hit with a wave of AI-generated content that all sounds the same, and Park's argument is that storytelling isn't the thing AI commoditizes, it's the thing that becomes your biggest moat once everyone else is producing generic copy.In this episode, we discuss:Why AI turns storytelling into a bigger competitive advantage, not a smaller oneThe difference between an intuitive storyteller and an intentional oneThe And-But-Therefore framework and how it plays to the brain's pattern-seeking, decision-making wiringAnd more...You can learn more about Park Howell on LinkedIn. And check out StoryCycle Genie for yourself. -----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.