EPISODE · Apr 6, 2026 · 21 MIN
120. The VA & OBM Marketing System: 2 Platforms, Not 10 (And 4 Other Things You Need)
from Grow Your VA & OBM Business: Soulpreneur Scaling Stories · host Andrea Elibero I Business Coach for VAs & OBMs
Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. Maybe you tried Instagram for a few weeks, then Facebook groups, then cold DMs, then Threads. You're showing up in random places with no purpose and it feels pointless. So you quit. Then panic. Then cycle again.Here's why: You're doing marketing decoupage, cute, but not effective. Marketing is meant to compound over time, but if you don't have a clear message tying things together, there's no way to compound and no way to tell what's working.In this episode, I'm breaking down the 5-part marketing system designed specifically for VAs and OBMs (not generalized tactics from people who need bigger audiences). You need handfuls of clients, not thousands of followers. This system is built for that.Plus: Why most marketing advice isn't for you and what to do instead. Effortless Attraction (8-week group program) is now open: Join us inside!Send us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists
What this episode covers
Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. Maybe you tried Instagram for a few weeks, then Facebook groups, then cold DMs, then Threads. You're showing up in random places with no purpose and it feels pointless. So you quit. Then panic. Then cycle again. Here's why: You're doing marketing decoupage, cute, but not effective. ...
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120. The VA & OBM Marketing System: 2 Platforms, Not 10 (And 4 Other Things You Need)
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