#121 - 3 KPIs, die dein Amazon PPC Game revolutionieren - Markus Nüsse von AVM im Interview

Messe-Zeit heißt: Live-Podcast-Zeit! Florian interviewt Markus Nüsse, Senior Sales Manager E-Commerce bei AVM. Markus spricht mit Florian über seine Rolle bei AVM, die Brand und die Produkte (die etablierte und beliebte FritzBox). Dabei erfährst du u.a., wie AVM Amazon PPC Kampagnen aufsetzt, welche KPIs am relevantesten sind und wie er mit dem “Luxusproblem” eines großen Marktanteils umgeht. In diesem ausführlichen Interview gibt es Tipps für Starter sowie erfahrene PPC-Seller und Fans. Alle Themen der Episode im Überblick:Intro (00:00-02:45)Vorstellung Markus Nüsse (03:50)Welche Amazon PPC Tools nutzt AVM? (06:25)Wie steuern Markus und sein Team Kampagnen & Ziele? (07:50)Wie setzen sie ihre Kampagnen auf? (11:37)Was sind die wichtigsten Amazon Advertising KPIs für AVM? (15:51)Marktanteil & Sichtbarkeit (20:09)KPI “Promotional Score” - Was ist das? (25:07)Wie geht Markus mit Trends und Neuerungen um? (31:38)Fazit (38:27)Links & Ressourcen:5 Tipps für mehr Wiederholungskäufe bei Amazon:https://www.youtube.com/watch?v=2W2NJF8yvw8  So findest du Markus Nüsse bei Linkedin: https://www.linkedin.com/in/markus-n%C3%BCsse-67904094/ Zu unseren Events im Herbst kommst du hier: https://hubs.li/Q01jrrNR0Tipp:Brandneu! Dein ultimativer Amazon PPC Starter Guide - jetzt als PDF runterladen: https://hubs.li/Q01lfts00 Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode was published on September 14, 2022.

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