121 Bryan McAnulty: Run AI Agents Like an RTS, Not a Chatbot episode artwork

EPISODE · Aug 18, 2026 · 42 MIN

121 Bryan McAnulty: Run AI Agents Like an RTS, Not a Chatbot

from Agency Forward · host Chris DuBois

Hey everyone, today I'm joined by Bryan McAnulty.Bryan is the founder of LatchLoop, where he and his team run AI agents at serious scale, something like 3 billion tokens a month, to get more done without burning out the humans running them.I wanted him on the show because most agency owners are still treating AI agents like a chatbot: you sit there, you watch it work, you prompt it again. Bryan's take is that the mental model is wrong, and once you start running agents like a real-time strategy game instead, everything about how much leverage you get out of AI changes.In this episode, we discuss:The three types of agent workflows: background loops, massive-scope tasks, and tight feedback-loop workHow agents went from handling 20-30 minute tasks a year ago to running for hours or days nowHow to avoid the AI burnout he saw hit developers earlier this yearAnd more...You can learn more about Bryan on LinkedIn. And don't forget to check out LatchLoop.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

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LatchLoop founder Bryan McAnulty explains why treating AI agents like a real-time strategy game, not a chatbot, unlocks far more leverage without the burnout.

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121 Bryan McAnulty: Run AI Agents Like an RTS, Not a Chatbot

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