121: Evan Larkin, SEO for Interior Designers

Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix on your own website.In this episode, they discuss:SEO audit of Shaun’s website: https://wrenstedinteriors.com/ Best platforms for website creation for designersThe importance of website accessibility and ADA compliance for SEOMistakes that hurt your SEOImportant on-site SEO elements like meta titles, descriptions, and headersImportance of image optimization for SEO and the best practices that should be followedWhat should be the word count and keyword usage in the website content How to utilize Pinterest to rank up your websiteDo designers need blogs and alternatives to blogsSEO techniques for small businesses — website optimization, link building, using search console, etcThe importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etcWays to optimize a website and service pages for SEO and the user experienceUsing location-specific details in content to improve SEO and connect with local audiencesThe value of local traffic versus national traffic for small businessesHow much SEO work can designers do themselves versus needing help from an agencyThe process for doing an SEO audit with North County DigitalMentioned:HYDC Pinterest Masterclasshttps://shop.hotyoungdesignersclub.com/products/pinterest-for-interior-designers-masterclassListen back to our Pinterest episode with Leah Reinerthttps://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000637166871Google Search Consolehttps://search.google.com/search-console/aboutGoogle Business Profilehttps://www.google.com/business/North County Digital Website: https://www.northcountydigital.com/Follow North County Digital on Ig: https://www.instagram.com/northcountydigitalmarketing/Follow Evan on Ig: https://www.instagram.com/evanslarkin/Our links:Subscribe and leave a review - Apple PodcastsLike, Comment, & Follow - Hot Young Designers Club InstagramRebecca’s Instagram Shaun’s InstagramFor more information - Check out the websiteBecome a “Loyal Hottie” - Support us on Patreon Design Resources - Check out our shopMentioned in this episode:Moe's Home CollectionMoe's just released their new Tailored & Timeless Collection. Create an accout at https://moeshomecollection.com/hydc