#121: Eve Williams on Consumer Trust and Transformation at eBay UK

This is a different conversation but one I loved, with Eve Williams, general manager of eBay UK as discuss Eve's journey from a working-class upbringing in Warrington to senior leadership. Eve reflects on her mother’s community-focused teaching, unhelpful early careers advice, and creating her own opportunities, from driving a Luton van for campus promotions to becoming the “elf” on Tesco’s Christmas gift guide and rising to managing director at Cedar Content. She discusses positive role models, balancing leadership with collaboration, IVF, miscarriage, and motherhood in corporate life, and ASOS’s high-growth era of inclusive campaigns and social/mobile experimentation. At eBay, she frames the platform as an economic leveler centered on trust and recommerce, highlighting the Love Island partnership, seller support programs, fee changes and live commerce.There's loads to learn from Eve who is an inspiring woman in the c suite, leading from the front but crediting team collaboration as key to her success. Find eBay HEREFollow Eve on LinkedIn hereThe woman Eve shouted out was Sophie PenderJoin the conversation with me on Instagram here]---------This episode is sponsored by Ivy.Ivy makes organic cotton essentials - t-shirts, sweatshirts, Breton stripes and more - designed for women who are done compromising on quality.Founded by Sally, a former fashion buyer, Ivy exists because she couldn't find what she needed: sustainably made, great quality basics that actually fit real women living real lives. So she built them herself.Every piece is made from GOTS-certified organic cotton, produced by a Portuguese factory running on solar power with zero waste to landfill. Good ethics and exceptional quality, in the same place.The fabric is soft, the fit is considered, and the pieces wash and wear beautifully. Which is why Ivy has one of the highest returning customer rates in its category.Use code TWC20 for 20% off your first order and shop Ivy here.