#121 Forgotten Treasures, New Luxury: Circular Jewelry with Rouvenat’s Marie Berthelon Gaviard

Marie Holive speaks with Marie Berthelon, Co-founder and CEO of Rouvenat, a historic French jewelry maison founded in 1852 and relaunched in 2022 to redefine luxury around modern, sustainable values. After more than 20 years in senior roles at Hermès, Cartier, De Beers, LVMH, and Richemont, Marie chose to leave major luxury groups to build a new kind of brand rooted in circularity and responsibility.Marie shares the story of Rouvenat’s “forgotten treasures” — giving new life to existing stones through “pierres anciennes, joaillerie nouvelle” and a #circularjewelry philosophy — and reflects on how the luxury industry is evolving on sustainability. She contrasts leading change within large, established houses with building a purpose-driven maison from the ground up, and speaks candidly about the risks and rewards of that choice.Timestamps:(00:00) Beginning of episode(02:29) Turning point to start Rouvenat(09:14) Origin story of Rouvenat(15:42) What is the jewelry industry is doing well in regards to sustainability (and how can it improve)?(20:04) What role will Rouvenat play in the #circularjewelry philosophy and shaping the future of the luxury industry?[23:28) Practical tips for leaders to be more sustainableFor more Proteus, subscribe to our newsletter⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on YouTube⁠.