Why Embedded Finance Is the Next Growth Lever for Vertical SaaS - with Patrick O’Donnell

Payments have become an expected part of many vertical SaaS platforms. The next opportunity is using embedded finance to remove customer friction and create additional value. Patrick O’Donnell, Global Commercial Director for Payments and Embedded Finance at Phorest Salon Software, joins us to explore what comes next. You will learn why payments alone are no longer a meaningful differentiator, where embedded finance can improve customer outcomes and how vertical SaaS companies can create better financial experiences. We also examine the importance of data, trust and customer context when introducing financial products. This is a practical discussion about customer value, product strategy and sustainable SaaS growth rather than monetisation alone. Connect with Pat on LinkedIn 🌐 Visit Breakthrough SaaS Growth: https://breakthroughsaasgrowth.com/ Subscribe for practical conversations with SaaS leaders, founders and operators on what it really takes to build and grow successful SaaS businesses. #ArtificialIntelligence #AI #SaaS #BusinessStrategy #Leadership #Automation #DecisionMaking #CustomerSuccess #Retention #Churn