121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes.My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com.In this episode:What do site migrations have to do with core updates?How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used.Signs that Googlebot may ignore your robots.txt file (feature or bug?)How the tech SEO team collaborates with other teamsWhen and why core web vitals may actually be a big deal for rankingsA very interesting alternative method for blocking certain content from Google (totally whitehat and effective)Subdomains vs subfolders – what’s Becky’s take on this debate?And lots more!Listen Now!Related Episodes You Might LikeInternal Links, Content Marketing and ASO w/Jackie Chu of UberHow to Win at Large Site, In-House SEO w/Kevin IndigLarge Site, In-House Technical SEO w/Jaime AlbericoShow Agenda and TimestampsComing soon!Tools MentionedComing soon!Articles, Resources, and Links MentionedComing Soon!Find Becky OnlineTwitterLinkedInBecky’s Fandom ProfileThe post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO.