121 - Interview with Jewelry Entrepreneur Ama McKinley

I share an interview with Ama McKinley, founder of waist bead jewelry brand Ilium Wing. In this episode, I talk to Ama about topics like branding and setting your jewelry brand apart in a crowded marketplace, marketing with a focus on genuine engagement and community building, the power of emerging platforms like Clubhouse, and tips for executing an on-brand lifestyle photoshoot for your jewelry brand.  Check out the accompanying blog post here: https://joyjoya.com/2021/04/02/interview-with-jewelry-entrepreneur-ama-mckinley-of-ilium-wing/