121. Merchandising Strategies That Drive Sales

121. If shoppers can't find your product, you don't have a sales problem—you have a merchandising problem. And that mistake costs you distribution, velocity, and retailer trust. In this episode, I break down how to use merchandising strategy as a competitive advantage in CPG. You'll learn how to align with retailer goals, map the shopper journey, analyze the market basket, and design shelf strategy that increases traffic, basket size, and sustainable category growth. We dig into consumer decision trees, incremental merchandising, category tactics, and why natural and premium brands often drive the only real growth in flat categories. This is how you move from vendor to category leader. Listen to related episodes to go deeper into retail execution and category leadership. Get instant access on the show webpage: RetailSolved.com/session121