121 (S5E06). Из маркетинга в аналитику и консалтинг

What this episode covers

Тема выпуска Из маркетинга в аналитику и консалтинг В гостях у подкаста `Data Coffee` Александр Игнатенко — Эксперт по маркетинг- и продуктовой аналитике, автор Телеграм-канала "Модель атрибуции" (⁠Telegram⁠)! Shownotes: 0:00 Introduction 0:53 Классический opening 1:39 Как дошел к такому понимаю кофе 3:49 Страна проживания 5:23 Как попал в аналитику 10:44 Реклама, телевидение 13:25 Из маркетинга в аналитику 19:09 Отписки и unroll me 22:18 Темные паттерны маркетинга 30:18 Приватность данных и монополия 33:07 Как устроиться в xHamster 34:37 Отличия от других сфер работы 37:34 Adult как двигатель в сфере аналитики 40:10 Конкуренция и зарегулированность 43:05 Как пришел в консалтинг 45:06 Какие проекты в консалтинге 45:54 Менторство 47:36 Синдром самозванца 53:40 Тренды и GenAI 59:58 Уход от google аналитики 1:02:33 Метрики 1:04:53 Опять про монополию 1:10:09 Классический завершающий Сайт: https://datacoffee.link Telegram: https://t.me/datacoffee Mastodon: https://techhub.social/@datacoffee Чат подкаста: https://t.me/datacoffee_chat

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Frequently Asked Questions

How long is this episode of Data Coffee?

This episode is 1 hour and 15 minutes long.

When was this Data Coffee episode published?

This episode was published on April 20, 2024.

What is this episode about?

Тема выпуска Из маркетинга в аналитику и консалтинг В гостях у подкаста `Data Coffee` Александр Игнатенко — Эксперт по маркетинг- и продуктовой аналитике, автор Телеграм-канала "Модель атрибуции" (⁠Telegram⁠)! Shownotes: 0:00 Introduction 0:53...

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