121: The Truth About Hiring People Better Than You with Matt & Matt

Most founders say they want a team.What they usually mean is: “I want someone to take things off my plate, but also do them exactly how I would, read my mind, protect my standards, and somehow not need too much from me.”So… magic. They want magic.In this episode of The Accidental CEO Podcast, Nata sits down with Matt Budden and Matt Smith, co-founders of WORTTTH, for a conversation about hiring, team culture, partnership, delegation, and the sneaky identity shift that happens when you stop being the person who does everything.The Matts share how they built WORTTTH with intention from the beginning, including creating a culture document, hiring around values, bringing team members into the interview process, and staying committed to hiring people who are better than them in key areas.And yes, we talk about why that can feel deeply uncomfortable.Because hiring people who are better than you sounds great until your ego realizes it means you may no longer be the smartest person in the room. You may no longer be the go-to answer machine. You may no longer be the only person clients connect with. And for founders who built their business on being needed, that can feel like losing control.But as Matt and Matt explain, that “loss of control” is often the beginning of real scale.This episode also digs into what makes a business partnership work, why documentation matters even when the relationship is strong, and how culture is shaped by the tiny behaviors leaders model every day. Like sending messages after hours. Like calling yourself generous but avoiding accountability. Like saying you want balance while quietly rewarding overwork.If you are building a team, hiring your first full-time person, trying to delegate without micromanaging, or realizing that your business cannot keep depending on you for every answer, this one is going to hit in the best way.In this episode, you’ll learn: Why hiring better people is one of the smartest moves a founder can make  How to create a team that feels aligned, not transactional  Why your values need to show up before the interview, not after onboarding  How founders accidentally create the wrong culture without realizing it  Why letting go of client relationships can be one of the hardest parts of scaling  What it means to build with both care and accountability  Why working on the business requires a new CEO identity Connect with WORTTTH: Website: WORTTTH Email: [email protected] Instagram: @WORTTTHListen now, then send this episode to the founder friend who says they want a team but still answers every question, reviews every detail, and secretly believes no one can do it quite like them.Support the show